Desear is a swimwear brand founded by Jayla Rodriguez, who is the sole owner and creative force behind the brand. Born from a desire to create something truly unique, Desear began when Jayla moved to Miami at just eighteen years old, eager for a fresh start and to open new opportunities for herself. Growing up watching her father run his own business, Jayla was inspired to launch her own brand, and swimwear felt like the perfect fit. Having always felt confident in bikinis, she wanted to design pieces that would empower other women to feel the same.

After nearly a year of carefully selecting manufacturers and refining designs, Jayla found the perfect team to bring her vision to life with high-quality materials and attention to detail. At Desear, we believe in the power of exclusivity. That’s why we release limited-edition collections with no restocks, making each bikini not just a piece of swimwear but a collectible item. Our goal is to make every woman who wears Desear feel confident, beautiful, and unique.