Desear is a swimwear brand founded by Jayla Rodriguez, who is the sole owner and creative force behind the brand. Born from a desire to create something truly unique, Desear began when Jayla moved to Miami at just eighteen years old, eager for a fresh start and new opportunities. Passionate about fashion and confident in bikinis, she envisioned a line of swimwear that would help other women feel just as empowered and self-assured.

After nearly a year of carefully selecting manufacturers and refining designs, Jayla found the perfect team to bring her vision to life with high-quality materials and attention to detail. At Desear, we believe in the power of exclusivity. That’s why we release limited-edition collections with no restocks, making each bikini not just a piece of swimwear but a collectible item. Our goal is to make every woman who wears Desear feel confident, beautiful, and unique.